How To Improve Website Ranking

improve website ranking Strategy is about making key decisions before and during a process, that determine the final outcome, and deliver a result you need.

If you understand what marketing can do for your business then you know that your B2B website should be generating leads and sales but it won’t if it doesn’t get found by prospects.

When time comes to building or redesigning your site, there will be some important decisions to be made that will determine your final rank and the quality and quantity of leads and sales that are generated. It can be a game changer for your business if done right.

Keyword Selection – helps determine what your site is about and will impact your websites ranking in search engines.

Finding, selecting and working with the right keywords will impact your websites rankings in the search engines and is really a long term strategic decision that should be done as part of a plan.

Failing to do the right keyword research in the beginning will impact the time it takes for your website to rank and eventually what it ranks for.

Here are the main areas that your marketing partners should be focusing on when selecting the right keywords.

Search Volume – Given two different keyword phrases, aim to optimise for the one with the largest number of searches especially when it comes to short tail keywords (containing one or more keywords).

Long tail keywords (phrases containing two, three or more keywords) will be easier to rank for but have lower search volume, so combing long tails with your short tail will get you some traffic and also impact your overall ranking for shorter associated phrases.

Relevance – Select keywords that your target market is actually using or typing into search engines that describe the products and services you represent and are providing, or the problems and desires you can help them to address.

Difficulty or Competition – Carefully select keywords that you can rank for in a sensible time frame. Careful analysis of the competition in those first 10 slots, their authority and relevance to specific search terms, will help to determine what effort will be required to overtake them and secure your spot on the first page.

On-Page SEO – impacts your websites ranking by associating the relevancy of content to keywords.

Most SEO is quite simple so here are a couple of pointers about what you need to do to get results from the content on your website.

Keywords should be used in the page title, URL, headings, and page text.

Your page description which is shown in search results should also be optimised to increase your click through rates when and your site is displayed search results.

Sprinkle your keywords sparingly (like fairy dust) in other “invisible” places on your site like meta-keyword tags and the alt-text of images.

These factors are small in actually determining your overall rank, but every bit of your website that gets done correctly will compound the results you achieve long term.

Off-Page SEO – are votes that significantly increase your priority and ranking in search engines.

You’ve got to show the search engines why they should consider your site and rank it highly by building up relevant external links over the long term.

Each link serves as a recommendation or a reference to tell the search engines that your site is a worthwhile site and searches will find something useful or purposeful by going there.

There are two ways that you can increase the links to a page:

Contextual links – associate keywords with content

Links should include your keyword as anchor text (the text that is hyperlinked to your site). The text found in link anchors provides context for the search engines to understand what your site is about.

Trusted links – build authority and trust from

Getting links from places such as industry sites, respected bloggers and press releases will build trust and authority for your website.

Sources of link building that will impact your websites ranking in search engines.

Directory Submissions – Submit your website to authoritative directories like the Yahoo! Directory or Business.com.
Social Media – Communicate with others in your industry through blogs and other social media. The conversation is key.
Link Baiting – Create compelling tools such as applications like calculators or estimators along with content like blog posts or guides that others will find useful and link to.

Measure & Analyse – will help you to identify trends and determine where to focus your effort to maximise your websites ranking in search engines

By tracking the number of inbound links you build, and measuring your keyword rank over time and comparing that to the competition you’ll have a good idea of where your website is headed in terms of its ranking in search engine results.

Then you should measure alongside this real business deliverables such as the number of visitors you create, leads that get generated, and ultimately customers you create from your SEO.

Combine it all together and you have a sure fire way to positively improve website ranking in search engines and increase your lead generation and sales.

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