Strategy is about making key decisions before and during a process, that determine the final outcome, and deliver a result you need.
If you understand what marketing can do for your business then you know that your B2B website should be generating leads and sales but it won’t if it doesn’t get found by prospects.
When time [...]… Continue Reading
Category Archives: B2B Marketing Blog
How To Improve Website Ranking
Inbound Marketing Versus Outbound Marketing
Today we have new marketing otherwise known as inbound marketing, but once upon a time there was only old marketing which was outbound marketing where marketers pushed messages through channels like trade shows or print advertising and other traditional marketing methods in the hope that these messages would connect with a prospect and eventually engage [...]… Continue Reading
How To Get Found In Search Engines
You’ve built it, your business and website is finally finished, now you lean back, proud of what you’ve done and gaze at your creation in amazement, it’s like giving birth to an idea and watching it grow up, but where are those all important customers…just how are you going to get found in search engines. [...]… Continue Reading
How To Build A Lead Aggregation System
You’re either looking to generate leads for your own business or you’re a service provider that generates leads for other businesses.
Either way you need a lead aggregation system to generate and manage leads efficiently, ideally using a website to leverage the integration, automation and scalability of online digital marketing and deliver low cost leads higher [...]… Continue Reading
11 Marketing Checks To Improve Website Lead Generation And Sales
If you’re looking to improve your companies profitability and grow then your website can be a great source of hidden opportunity.
Whilst you can spend a lot of time and money increasing traffic to your website, if it all comes to nothing then you’ve wasted it. Your business needs leads and sales if its going to [...]… Continue Reading
B2B Lead Generation Case Studies
I was reading this interesting article on landing page optimisation which led to significant improvements in lead generation.
Its amazing what can be demonstrated by examples, which is a lesson in itself from a marketing and sales perspective.
This particular example shows how testing was used to determine the optimal landing page and not just the generation [...]… Continue Reading
Shifting Trends In B2B Marketing
B2B Marketing is evolving. Not just because the internet has become a powerful marketing channel, but because the buying process has evolved also.
More information is being freely distributed and re-purposed in more intelligent ways, giving buyers more power and insight.
If you were to go back to 1995 (just as I was preparing to leave university [...]… Continue Reading
The Generation Of IT Leads
If your business provides IT services you may be wondering about the generation of IT leads.
As a technology based company you’re probably thinking that an ICT business development system must exists that will help you generate more sales ready leads.
The answer is Yes and No.
As you know, technology by itself is never the answer to [...]… Continue Reading
How Do You Qualify Leads Generated By B2B Marketing Online
If a prospect visited a typical B2B website, I would bet that company would have no way of knowing if they would ever become a customer, or even who they were.
You’ve got to have something more than just an online presence, you need engagement.
You Can’t Qualify Leads Unless Prospects Engage With You
Just like actors going [...]… Continue Reading
Building A Lead Qualification System And Management Process
In our previous post we touched on the differences in sales lead qualification. Now I’d now like to look at the basics of building a qualification sequence and the management process of handling leads.
Determining Your Marketing Led Sales Lead Qualification Sequence And Lead Management Process
Once you’ve got a clear understanding of the types of leads [...]… Continue Reading